Global voices meet Confucian culture in Nishan

From April 24 to 26, the "Nishan Sacred Land: A Vision Shared with the World" event brought together 28 international content creators from over a dozen countries — including the United States, France and Russia — for an immersive cultural journey in Qufu, Jining, Shandong province, the birthplace of Confucius.

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International content creators, dressed in hanfu (traditional Chinese attire), gather before the towering statue of Confucius at Nishan Sacred Land to capture the moment. [Photo provided to chinadaily.com.cn]

During their visit, participants explored Nishan Sacred Land, admired the towering statue of Confucius, and sampled traditional Kong Family cuisine. They experienced the "Golden Sound and Jade Vibration" ritual music performance, while a stunning drone and water-screen fireworks show blended modern technology with ancient heritage after dark.

French travel creator Alonzi Quentin was captivated by the creative performance. "Confucius's philosophy has a global influence," he said. "The ingenious immersive experiences here bring ancient wisdom to life, and I've already recommended this unique cultural charm to my family members and friends."

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Content creators inscribe passages from The Analects using traditional brushes at Nishan Sacred Land in Qufu, experiencing Confucian wisdom through calligraphy. [Photo provided to chinadaily.com.cn]

The journey continued at the Nishan Confucius Temple and Nishan Luyuan Village Scenic Area. Dressed in traditional hanfu, the creators became "Confucian scholars for a day", taking part in ancient etiquette and daily rituals.

Russian travel creator Podareva Anastasiia said: "Through this trip, I've felt the eternal value of Confucius's wisdom. It offers a universal path to self-cultivation and moral integrity that resonates across borders."

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International creators in hanfu hold fish lanterns in Nishan Luyuan Village, bringing folk traditions to life. [Photo provided to chinadaily.com.cn]

The night came alive with vibrant folk performances and the breathtaking intangible cultural heritage of datiehua (molten iron fireworks). Zehra Simsek, a content creator from Turkiye, was moved by the preservation of local traditions. "This trip deepened my understanding of Chinese culture," she said. "The way heritage is cherished here is inspiring, and the scenic area's serene atmosphere provides a perfect space for cultural healing."

Through their lenses, global creators share the enduring vitality and profound charm of Nishan's cultural legacy with audiences worldwide.

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